AG Makes

I was tasked with developing the brand identity for AG Makes, a small North Carolina–based business specializing in handcrafted canvas bags, pouches, and accessories. The goal was to create a thoughtful and memorable visual presence that reflected both the handmade quality of the products and the maker’s regional roots. To achieve this, I designed a clean yet character-driven identity centered around a Carolina Wren—an iconic bird native to the eastern United States. The logo features a subtle but meaningful detail: the bird’s wing cleverly incorporates the outline of North Carolina, adding a layer of storytelling and local pride to the mark.

The overall aesthetic balances simplicity with warmth, allowing the craftsmanship of the products to remain the focal point while giving the brand a recognizable personality. The identity was designed with versatility in mind, ensuring it could translate seamlessly across product tags, stitched emblems, and digital platforms such as online storefronts and social media. Since its launch, the branding has been successfully implemented across all touchpoints, elevating the presentation of AG Makes and helping establish a cohesive, compelling presence for this growing small business.