EMD Serono

EMD Serono, the U.S. healthcare division of Merck, is a prominent global science and technology company committed to leveraging science for positive impact. My focus within EMD Serono was on the fertility sector, particularly their premier assortment of IVF brands. In this capacity, I was responsible for the creation of a range of print and digital sales strategies, designed trade show booths, developed campaigns and guidelines, and played a pivotal role in shaping the website design for this segment.

Fertility Unbranded

My Fertility Story stands as an expansive unbranded campaign under EMD Serono, aimed at offering comprehensive information and education about IVF options for various groups. This initiative catered to a diverse spectrum, including heterosexual couples, the LGBTQ community, male fertility concerns, military members, the Jewish community, and beyond. My role was pivotal in ensuring the campaign's success.

I undertook the responsibility of maintaining and updating the campaign's website. Additionally, I played a key role in developing a detailed digital sales aid that provided a comprehensive understanding of the fertility options available. Redesigning informative brochures was also part of my contributions to this campaign, ensuring that the materials provided accurate and accessible information to all target groups.